Karl Lagerfeld: From Diet Coke to Magnum Bars

As has been apparent from a number of my prior posts, I am infatuated with anything affiliated with the Kaiser- most notably with his recent endorsements of average-people-products…well, we know he’s obsessed with Diet Coke (and diets in general) and has a personal Diet Coke toter (or something of the like), but premium Belgian ice cream? Yes, yes, and yes!

The latest: Magnum Bars- my absolute favourite frozen treat from my childhood- and what better than a Lagerfeld directed ad featuring one of my favourite pint-sized fashionistas, Rachel Bilson (there are two other ads which have not yet been aired yet):

What a fabulous way to showcase the American debut of the world’s favourite frozen treat!

What’s your Magnum bar of choice? I love them all, but my top three are definitely Dark, Double Caramel, and Double Chocolate


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